What do you call someone who runs a business: an entrepreneur, a CEO, a business owner, a manager, or a runner? Being called any of these depends on[…]

Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Take a look at brand items around you,[…]

Lots of people, many entrepreneurs, and designers included think a “brand” is just a nice-looking logo. Wrong. A brand is about a lot more than simply a logo, or a stationery set,[…]

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