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Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Take a look at brand items around you,[…]

Lots of people, many entrepreneurs, and designers included think a “brand” is just a nice-looking logo. Wrong. A brand is about a lot more than simply a logo, or a stationery set,[…]

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2020 was yet again a very eventful and successful year for aelustreNG, celebrating the agency’s second anniversary and recording the highest net profit for the first six months[…]

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As the old saying goes, “There is no ‘I’ in team.” This works counter to the natural humans behavior since we normally respond best to “What’s in it[…]

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It’s become nearly impossible to grow your customer base and sales from the ever growing social media audience without a social media presence. Here are six tips to[…]

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Have you ever questioned why Monday has the appeal of a fresh start to a new week of potentials and endless possibilities? I guess not. Wednesday comes with[…]

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Time is precious, particularly when it comes to running a small business. Yet there are never more than 24 hours in a day. Some entrepreneurs respond to this[…]

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Brainstorming can either be a creative gold mine or a time wasting disaster. Creative brainstorming as is often discussed in relation to art and business environments, is an[…]

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Dressing appropriately for work can be a delicate task. Professional attire has certainly evolved to a younger, casual style in some office environments, but remains staid and conservative[…]

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