It’s become nearly impossible to grow your customer base and sales from the ever growing social media audience without a social media presence. Here are six tips to help improve the social media presence of your business brands
- USE THE RIGHT TOOLS.
Knowing the right social medial platforms to engage and using tools to manage accounts, schedule and analyze posts will help you stay active on social media and save you time. Using tools to help with your social media accounts will ensure you’re posting often enough to improve your social media presence.
- FOCUS ON CUSTOMER SERVICE.
Social media is the new platform for customer service. Instead of focusing so much on selling, you need to focus more on helping people. Using your social media platforms as a customer service platform will send more users to your social media and make it easier for them to solve their problems. So, Customers will also be more willing to buy from you when they trust that you’ll help them with their issues quickly.
Research has currently revealed that 54 percent of customers prefer social messaging channels for customer care over phone and email.
- PROMOTE YOUR SOCIAL MEDIA ACCOUNTS.
Start promoting your social media accounts to your customers and ask them to interact with you on your profiles. Don’t expect your customers to know about all your social media platforms and go searching for them themselves – you’ve got to tell them they exist. If you make it easy for customers to follow or like your social media profiles, they’ll be more willing to take action. The more people are aware of your presence on social media, the bigger it will be.
- PAY ATTENTION TO WHAT’S TRENDING.
One of the best ways to create a bigger social media presence for your business is to piggyback on popular social media trends. This will get your profile in front of a ton of users who never knew about your business before and could even help your posts go viral. You can stay on top of trends just by taking a look at what’s going on and trending hashtags you can use to get more views.
- FOCUS ON EYE-CATCHING VISUALS.
It can be difficult to get noticed in crowded social media feeds, so you need to make your business stand out. One of the best ways to stand out on social media and increase your presence is to focus on using eye-catching visuals.
- ACTIVELY ENGAGE WITH YOUR AUDIENCE.
Users won’t want to follow you on social media or interact with you if they get nothing in return. That’s why it’s so important to actively engage with your audience on social media. Engaging with your followers will not only increase your social media presence, but help you develop real relationships with customers. To create a social media presence, your account must become a community.